whose mobile-device business will soon be bought by Microsoft, plans to
introduce this month a smartphone powered by a version of Google's
Android mobile software, according to people familiar with the matter.
Nokia
engineers had been developing the Android phone before Microsoft struck
the €5.4 billion ($7.4 billion) deal last September to buy Nokia's
handset business and license the Finnish company's patents. It hasn't
been clear before now whether Nokia would move ahead with the Android
phone, expected to be introduced at the Mobile World Congress industry
trade show starting Feb. 24.
The decision to release the Android
phone underscores how badly Microsoft and Nokia each miscalculated in
the mobile market. For technical reasons, Microsoft's Windows Phone
operating system doesn't yet work on the low-cost smartphones that have
become big sources of growth, particularly in emerging markets.
Nokia
was once the king of cellphones in emerging markets. But it has lost
ground because it was slow to respond to Android's popularity in many
countries. In India, where Nokia's Symbian-powered phones held a big
share of cellphone sales just a few years ago, Android was installed on
93% of new smartphones shipped there last year, according to estimates
from research firm IDC.
"Android has the entry-level smartphone
market almost all to itself," said Neil Mawston, an analyst at research
firm Strategy Analytics. "Microsoft's missteps in the low-end smartphone
market are costing it and Nokia huge amounts of lost volume."
At
least for now, Microsoft appears willing to outsource part of its phone
lineup to Android to boost volumes and support its handset
manufacturing operation. Higher sales would help cover the high cost of
competing in a smartphone industry dominated by Google, Apple Inc. and
Samsung Electronics Co. , according to people familiar with the matter.
At
the same time, Microsoft will focus attention on Windows Phone devices
to better compete with pricier smartphones such as Apple's iPhones or
Samsung's Galaxy devices.
It isn't clear whether the Android
phone strategy is a stopgap measure while Microsoft refashions its
Windows Phone operating software to work on lower-priced smartphones.
The
Nokia phones will differ from most other Android smartphones, and won't
access some Google-developed features or Android apps from the Google
Play storefront, said the people familiar with the matter.
Instead,
the phone will come installed with digital services created by Nokia
and Microsoft, including mapping service Here and streaming music
service MixRadio, as well as a Nokia application store.
The
strategy echoes the approach of Amazon.com Inc., AMZN -0.06% which has
used a modified version of Android for Kindle tablets that don't accept
Android apps.
Some mobile-phone companies in emerging markets
also sell Android phones that don't connect to the Google Play app
store. Google backs Android, but the software can be modified and
distributed by phone makers and developers.
Google declined to comment.
One
reason for the Nokia acquisition, Microsoft executives have said, was
to improve its chances of hooking consumers in emerging markets.
When
those phone buyers move up into pricier smartphones with more features,
Microsoft executives have said they want to ensure the company is in a
position to grab a slice of those upwardly mobile consumers.
Phones
with low prices "are often the first connection with technology that
people in many places in the world have with any kind of communications
or information technology device," Steve Ballmer, then Microsoft's CEO,
said in a conference call in September. "We look at that as an excellent
feeder system."
Microsoft said last fall that it needed to sell
50 million Lumia phones to break even on the business. Last month, Nokia
said it sold 30 million of its Lumia Windows phones in all of 2013.
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